Amty Tech Blog

Three foreign Messenger television ads

Posted on: January 19, 2007

You wouldn’t think the most popular products in the world needs any more advertising, but there are always new services to launch and competition hot on the heels. Here are three television commercials for Windows Live and/or Messenger I found and -unless you speak Portuguese or Chinese- completely incomprehensible but still nice to look at. If you do speak one of these languages, help us out so we can post a translation.

brazilian windows live adIt doesn’t surprise that this first ad for various Windows Live services was made in Brazil. Services like Windows Live Spaces, Messenger and Search pass by in a collague with colourful sun and beach scenes backed by a feelgood song. It made me feel miserable having to sit inside with the rain pouring against my window. Belgian weather sucks. Watch the video.

brazilian msn mobile IM adAnother ad targeted to Brazil only, advertising the mobile IM service when it was launched a while ago (more info here). I can’t decide whether these head-mounted Messenger buddy icons look great or just silly but the ad is quite well made and it’s got a low-pitched vocal saying freaky things about Messenger. Watch the video.

UPDATE: Messer yuri_vasco translated the song to English for us. It goes: “From the computer to the cellphone. Messenger! Messenger! From the computer to the cellphone. Messenger! Messenger!” Sounds like a spell from Charmed to me.

Finally, here’s a Chinese ad for both MSN and Windows Live (Messenger, Search, Mail, Spaces, etc.) There’s nothing special about it (or maybe I just don’t get it) except for the crazy and abrupt ending. Watch the video.

UPDATE: Aha, of course! It’s a remake of the famous One Red Paperclip story but with the use of various Live services. In the beginning, the main character via his Messenger nickname makes it clear that he wants to trade a paperclip for anything. He manages to exchange it for a pen, the pen for a slipper, the slipper for a signed baseball. Via Search, he then finds someone who wants to trade the ball for a guitar, etc. etc… At the end, he exchanged something for what looks like a house (like in the real story) but is just a huge photo. Thanks to Messer ericlaw02 for making a sense out of this, and come to think, of it it’s a pretty good ad after all!

>> Examples of other Windows Live Messenger ads: Communication Evolved and 3.


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